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Finding Post-Pandemic Success with Pelayo’s Sisig and Crispy Pata

By Kuku Samson


From left to right: Dash Dospueblos, Colene Pelayo, Renato Pelayo, Rad Pelayo, Avelina Pelayo, Honey Love Guanzon, Mary Jeanette Zapanta & Jerome Zapanata



The COVID-19 pandemic brought unprecedented challenges to businesses around the world, particularly hitting the restaurant industry hard. However, amidst the turmoil, stories of resilience and innovation emerged, showcasing how some individuals turned adversity into opportunity. One such inspiring tale is that of restaurateur Rad Pelayo, who not only weathered the storm but also thrived by launching Pelayo’s Sisig and Crispy Pata outlets, effectively transforming his learnings from the pandemic into a recipe for success. When the pandemic struck, restaurants faced forced closures, strict regulations, and a hesitant customer base. Many establishments struggled to stay afloat, with some unfortunately closing their doors for good. But armed with determination and a passion for culinary excellence, Rad Pelayo decided to take a different route. Leveraging his time during lockdowns, he meticulously planned and conceptualized a new dining experience that would cater to the changing landscape.

Pelayo understood that takeaway and delivery services were becoming the lifeline of the restaurant industry. This realization became the cornerstone of his new venture. Drawing from his expertise and the rich flavors of Filipino cuisine, he unveiled "Pelayo’s Sisig and Crispy Pata". The concept was simple: offer delicious Crispy Pata alongside Filipino party food favorites in convenient takeout packages.

One key lesson the pandemic had taught Pelayo was adaptability. He knew that the success of his new endeavor rested on his ability to pivot quickly. Pelayo's Sisig and Crispy Pata outlets were designed to function seamlessly in an online-driven environment. This digital transformation not only ensured a smooth ordering process but also tapped into the tech-savvy customer base that had emerged during lockdowns.

Pelayo's success story showcases the power of innovation during adversity. His dedication to creating a memorable dining experience, even in the midst of challenges, paid off. Pelayo’s Sisig and Crispy Pata outlets quickly gained popularity, becoming a go-to choice for those seeking comfort food. The outlets' success also provided employment opportunities for many who had been affected by the pandemic's economic repercussions. Opened only in February 2023, it now has several franchised branches in Metro Manila, Cavite, Bulacan, Bataan, and Pampanga. (More branches are set to open in the coming months as well.) With the unstoppable trajectory the food business is enjoying, Pelayo’s Sisig and Crispy Pata is well on its way of achieving its mission to be the number one Crispy Pata House with the greatest number of profitable branches all over the country in 2028 while also serving other well-loved Filipino food such as Lechon Kawali, Sisig, Patatim and more!

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