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ConcepStore, Mayani, and Kumu bring fresh delight to Filipino homes through Farm to Kitchen campaign

(L-R) Mike Dauden (Head of ConcepStore), Jojo Concepcion (Chairman & CEO, Concepcion Industrial Corporation, JT Solis (Co-Founder & CEO, Mayani), Atty. Ron Dime (Co-Founder & Chief Legal Counsel, Mayani)

Against the backdrop of tighter community quarantines and preference for shopping from the safety of one’s home, a Farm to Kitchen 3-Day Mega-Sale will be mounted this March 29 to March 31, giving customers up to 20% discount on curated kitchen appliance and fresh produce bundles conveniently delivered to their doorsteps.

The campaign is borne out of the all-Filipino strategic alliance of Mayani, the country’s fastest-growing farm-to-table platform with over 10,000 rural smallholder farmers, Kumu, the leading livestreaming app for Filipinos around the world, and ConcepStore, the e-commerce arm of the Concepcion Industrial Corporation (CIC), the publicly-listed company behind popular home brands such as Carrier, Condura, Toshiba, and Midea.

“ConcepStore is focusing on the big home reboot as people learn to cope and adapt to the new normal. We are beginning to see a shift towards a safer and healthier lifestyle with more and more families staying home and eating fresh, “ said Mike Dauden, Head of ConcepStore. “Our goal is to provide a healthier lifestyle with us providing modern kitchen appliances, Mayani bringing in the fresh produce, and Kumu as our community builder.”

With the 60-year conglomerate CIC controlling almost 40% market share in the consumer appliance space, the alliance proceeds with what is also considered as the first-of-kind Farm to Kitchen offerings that showcase quality and inherently support the local agricultural industry, one of the hardest hit sectors during the pandemic.

“We have long laser-focused on moms, health buffs, and kitchen aficionados as they are the drivers of our retail growth, so this is way to further capture more holistic data on their spending patterns and constantly come up with new offers that meet their total needs – from what they eat to how they prepare the food,” said JT Solis, the Co-Founder & CEO of Mayani, who now also powers the fresh produce supply chain of top brands such as Shell, WalterMart, and Healthy Options.

The 20% flash sale on bundles such as the Multifunctional Vegetable Sterilizer with Fresh Benguet Basket and Bean to Cup Coffee Maker with Barako Coffee Beans are stackable price promotions – meaning customers can check out with multiple discounts – are only available both on the Mayani e-commerce site and Kumu app’s live commerce channels starting March 29. Deliveries will be on April 5.

“We evolved our app not just to provide a venue to for authentic communities but also a launchpad for homegrown brands such as Mayani and ConcepStore to amplify their e-commerce roadmaps,” remarked Irving Mendoza, Vice President for Live Commerce of Kumu.

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