Manila to Celebrate Pokémon’s 30th Anniversary with PokéXciting! and Pokémon RUN 30

MANILA, Philippines — July 7, 2026 — The Pokémon Company officially announced an exciting lineup of activities in the Philippines as part of the global celebration of Pokémon’s 30th Anniversary. Under the campaign "PokéXciting!", Filipino fans can look forward to immersive events, interactive experiences, and exclusive merchandise beginning this October 2026 and continuing into January 2027.

Leading the celebration is Pokémon RUN 30: Run into the Future with Pokémon, scheduled on October 3–4, 2026 at SM Mall of Asia. Designed for runners, families, and Pokémon fans of all ages, the event features a 5-kilometer themed course filled with interactive challenges, Pokémon-inspired obstacles, Pokédex missions, and photo opportunities. Participants will also receive exclusive runner’s kits that include commemorative merchandise and Pokémon collectibles.

Adding to the festivities is the Philippines’ first-ever Pokémon Center Pop-Up Store, opening at SM Mall of Asia from October 2026 to January 2027. The limited-time store will offer official Pokémon merchandise, including plush toys, apparel, trading card game products, and exclusive anniversary items. Visitors can also enjoy Pokémon Trading Card Game tutorials and themed activity zones throughout the pop-up experience.

The celebration continues with the "Celebrate 30 Years of Pokémon at SM Malls" caravan, bringing Pokémon-themed attractions to selected SM malls nationwide from October 2026 to January 2027. Fans can enjoy meet-and-greet sessions, Pokémon parades, interactive exhibits, gaming experiences, photo installations, and exclusive shopping promotions. The anniversary festivities will culminate with PokéXciting! in Manila, a two-day celebration happening on January 23–24, 2027, at SM Mall of Asia. The free public event will feature live entertainment, Pokémon performances, themed parades, special appearances by the exclusive PokéXciting! Pikachu, interactive fan activities, and Pokémon GO experiences designed to bring Trainers together in celebration of three decades of Pokémon.

According to Susumu Fukunaga, Corporate Officer of The Pokémon Company, the celebration is a tribute to the passion and support of Pokémon fans across Asia, while creating memorable experiences that inspire new and longtime Trainers alike. Through its partnership with SM Supermalls, The Pokémon Company aims to deliver its most extensive Pokémon celebration ever held in the Philippines, giving Filipino fans a unique opportunity to experience the world of Pokémon through entertainment, community, and adventure.