By EPI FABONAN III
As it celebrates 67 years of being the country’s premier organization for marketing professionals, the Philippine Marketing Association (PMA) is staging its 51st National Marketing Conference (NMC) on Jan. 18 to 20, 2022 as a virtual summit that lets attendees ‘reimagineer’ the future of marketing.
The annual conference, which was created for marketing practitioners in the corporate world, the media, and the academe and is the highlight of PMA’s anniversary activities, attracts entrepreneurs from both startup and large companies as well as emerging marketing professionals and companies.
Happening amid the COVID-19 pandemic that disrupted businesses and industries at an unprecedented scale, the conference centers on topics of innovation, technology, creativity, and data science, and how these can be used to imagine and engineer the future of marketing in an ever-changing landscape.
Hinged on the theme Reimagineering the Future of Marketing, the conference aims to empower marketing professionals to rethink and revisit their enterprises during the past two years of the pandemic. It will also enable them to ‘reimagineer’ their approach to marketing communications to better adapt to future scenarios shaped by environmental forces.
Coined as a combination of Imagineers and engineers, the term connotes the ability to create an image of the future, and to engineer means to make that image of the future a reality.
“We chose the theme because we’re on a continuing journey on how the new dynamics of marketing and the future-proofing of our business will take shape,” says Lucien Dy Tioco, 2020 and 2021 PMA president, and executive vice-president of The Philippine Star.
The conference also comes at a time when the economy, which has been heavily devastated by the pandemic, is on a slow path to recovery and businesses face tremendous risk on their path to resurgence, which can only be faced and surmounted by abandoning old ways of marketing communications and adopting new means.
For Pinky T. Yee, the Overall Chairman of the 51st NMC and President and CEO of Pure Essentials Corp., “The theme, REIMAGINEERING The Future of Marketing, is both timely & significant. We are entering 2022 with much enthusiasm and optimism; hence, the decision of the 2021 PMA Board to stage the National Marketing Conference in the first month of the year is commendable. It is significant because as marketers, we should go beyond and rise above the challenges of our respective businesses. We should not only be creative and innovative but applying both the art and science in a different perspective becomes more fulfilling.”
She encouraged thought leaders and business decision-makers, aspiring marketing professionals from various industries to be part of this purpose-driven event. She also recognized the commitment of the NMC committee heads and members to serve the PMA through this project. “I am humbled to lead an outstanding group of men and women whose dedication and love for the marketing profession is admirable. We all have a common goal, and that is to deliver a remarkable conference that would create an impact in the hearts and minds of attendees,” she added.
Leveraging on marketing experts
For the conference, PMA is leveraging on a rich pool of local and international marketing and business decisions makers and influencers to talk about topics relevant to the industry today. This is complemented by the full participation of the Asia Marketing Federation (AMF), the premier conglomeration of marketing organizations from various countries in the region, of which PMA is part. The Plenary Session will be graced by no other than AMF president Boojong Kim.
The three-day program highlights several keynote addresses and panel discussions anchored on 4 major themes: Responding to the Environmental Forces that Shape Us, Optimizing Collaboration in a Fragmented World, Integrative Marketing Transformation, and Purpose-Driven Marketing.
Among the confirmed regional speakers are Gustavo Gonzales, UN Resident Coordinator in the Philippines; Jacqueline Thng, an influential marketing leader and partner at world-renowned digital marketing firm Prophet; Hermawan Kartajaya, renowned Indonesian marketing author, AMF co-founder; Roger Wang, president of Marketing Institute of Singapore, and Anthony Oundjian, Managing director of Boston Consulting Group.
Distinguished industry leaders in the country will also share their insights in the 3-day conference including Dr. Ronald Holmes, President of Pulse Asia Research; Donald Lim, Chief Information Officer and Chief Operating Officer of DITO Telecommunity; Margot Torres, Managing Director McDonald’s Philippines; Lito Villanueva, Executive Vice-President, and Chief Innovation and Inclusion Officer of Rizal Commercial Banking Corporation; Gregory Banzon, Chief Operating Officer, Century Pacific Food Inc.; Patrick Zulueta, Co-Founder and Group Director of Apper.ph; Marvin Tiu Lim, President of the Philippine Association of National Advertisers; Jorge Wieneke, President of Association of Filipino Franchisers Inc.; and Jay Beltran Head of Sales & Marketing Digital Advantage Corp.
The 51st NMC also presents an opportunity for local brands to leverage the presence of marketing professionals and industry leaders to pitch their businesses to the community. To enable entrepreneurs to accomplish this feat, the PMA is offering partnership packages each with its unique perks and privileges that would amplify their message and deliver it to the right people during the conference.
The partnership packages consist of the Gold, Silver, and Bronze packages, as well as a customizable package that allows businesses to design their own package based on their budget.
A virtual conference that feels normal
As the country reels from the adverse impacts of the COVID-19 pandemic, the 51st NMC is a chance for entrepreneurs, media practitioners, and marketing educators and learners to gain significant insight into the future of marketing from industry experts who practiced marketing communications amid fast-evolving times and in the most challenging situations.
Despite its virtual setting, it has all the features of the physical event held during regular times, with a Virtual Trade Exhibit where attendees can visit virtual brand booths, virtual interactive actives that confer prizes to the most intrepid of participants, as well as plenary sessions and panel discussions filled with thought-provoking ideas and exchanges.
Two thousand five hundred delegates are expected to attend the 51st NMC. Regular tickets cost 5,999, but early ticket buyers can enjoy discounted rates for as low as 4,499.
To learn more about the event’s partnership opportunities, speaker lineup, and ticket prices, you may contact firstname.lastname@example.org or Lira Ligero at +639173087877 and email@example.com.
About the Philippine Marketing Association (PMA)
Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policymaking and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines.