Savor the Warmth of Southern Hospitality at SotoGrande Hotel and Convention Center – Batangas

by Cesar Cruz Jr.

Set in the heart of Bauan—a town often overlooked in favor of Batangas’ more popular beach spots—SotoGrande Hotel and Convention Center – Batangas is quietly making a name for itself as a luxury destination worth visiting.

From L-R: Batulao Convention Center, Suelo Restaurant, Outdoor Pool

The premier luxury property for leisure and events in Batangas surprises you at every turn. Maybe it’s the spacious, thoughtfully designed interiors or the shimmering outdoor pool catching the afternoon sun. But beyond its elegant features, it’s the genuine warmth and soul of the place that truly stands out. More than just a hotel, SotoGrande Hotel and Convention Center – Batangas is a landmark in the making. As the first hotel and convention center by Sta. Lucia Land, it’s the largest property in Approche Hospitality’s growing family of eight boutique hotels nationwide. With a grand ballroom that can welcome up to 600 guests, a restaurant named Suelo serving authentic Batangueño flavors, and plans for an outdoor wedding tent, it’s well on its way to becoming the premier destination in the South.

Local Flavor and Genuine Hospitality

Chris Guballa, Group General Manager of SotoGrande Hotel and Convention Center – Batangas and founder of Approche Hospitality

“SotoGrande is a local brand,” shares Chris Guballa, Group General Manager of SotoGrande Hotel and Convention Center – Batangas and founder of Approche Hospitality, the management group behind the property. “We’re proud to grow it in communities like this—where kindness is natural, culture runs deep, and hospitality is heartfelt.”

What truly sets SotoGrande apart is its people. “We hire locals and encourage them to share the warmth and genuine hospitality passed down through their families and communities. That kind of sincerity is something you simply can’t fake.”

Though Bauan isn’t yet on every traveler’s map, SotoGrande is helping change that. Beyond diving and beaches, this area offers rich heritage, hidden food treasures, and nature spots like Gulugod Baboy, a scenic mountain trek located in nearby Anilao, Mabini, waiting to be explored.

“In a few years, we want SotoGrande Hotel and Convention Center – Batangas to be the go-to destination in Batangas,” Guballa adds. “But more importantly, we want guests to remember the full experience—from their first warm welcome to the last delicious bite.”

Indeed, it is never just about luxury accommodations—it is about feeling the true charm of southern hospitality.

If you’re looking for a place where genuine hospitality meets comfort and local charm, SotoGrande Hotel and Convention Center – Batangas is ready to welcome you. Whether it’s a weekend getaway or a special celebration, this southern gem offers more than just a stay—it offers an experience to remember.

Contact SotoGrande Hotel and Convention Center- Batangas today to begin planning your unforgettable MICE event. Please visit their facebook page at https://www.facebook.com/profile.php?id=61567063606333 or https://www.facebook.com/profile.php?id=61573416825638