SM Aura, in collaboration with Art Lounge Manila, is proud to announce the launch of "Art in Aura: An Art Market of Visions & Masterpieces," a unique art exhibition that promises to captivate art enthusiasts of all kinds. This exhibition brings together a diverse collection of artworks, ranging from pieces by established masters to emerging talents, creating a melting pot of creativity and inspiration.
"Art in Aura: An Art Market of Visions & Masterpieces" showcases a wide array of artistic mediums, from traditional paintings and sculptures to cutting-edge digital art boxes, offering visitors a truly immersive and sensory experience. The exhibition is set to ignite curiosity and spark conversations among attendees, providing a platform for artists to express their unique perspectives and visions. “Art in Aura” is one of the highlights of SM Aura's ongoing initiative to showcase Filipino artists and promote a wider accessibility to art.
This exceptional exhibition offers a rare opportunity to view works by masters such as Jose Joya, Botong Francisco, and Vicente Manansala outside of a traditional museum setting. "Art in Aura: An Art Market of Visions & Masterpieces" showcases these iconic masterpieces and enhances the viewing experience by embedding them with Augmented Reality technology. By incorporating AR elements, visitors can explore these artworks in a whole new light, adding an interactive and immersive dimension to the viewing experience.
In addition to the stunning artworks on display, visitors can explore and purchase art-forward merchandise from renowned establishments such as Galerie Francesca Emporium, Fundacion Sansó, Galerie Joaquin Collective, Imao, and Scarletbox.io. With pieces available to suit all budgets, attendees have the opportunity to acquire a piece of art starting from as low as P100, making art accessible to everyone.
"We are thrilled to partner with Art Lounge Manila to bring Art in Aura to life," said a spokesperson for SM Aura. "This exhibition is a celebration of creativity, diversity, and innovation in the art world, and we are excited to provide a platform for both established and emerging artists to showcase their talents."
"Art in Aura: An Art Market of Visions & Masterpieces" will run until July 18, inviting visitors to explore the world of art at the Upper Ground Floor Atrium of SM Aura. Don't miss this opportunity to immerse yourself in a world of artistic wonders and discover the next masterpiece to add to your collection.
SM ART MARKET IN SM SUPERMALLS
In a longstanding commitment to foster a greater appreciation for the arts and support the local creative community, SM Aura’s "Art in Aura: An Art Market of Visions & Masterpieces" is one of a series of exhibits and art markets that will roll out to several SM malls nationwide. In a widespread showcase of homegrown talent, each one aims to make art accessible to a broader audience. Mallgoers can look forward to the SM Art Market coming to their local SM malls at SM Megamall, SM Mall of Asia, SM Seaside City Cebu, SM Lanang, The Podium, SM City Bacolod, SM City Iloilo, SM City Baguio, SM CDO Downtown, SM City Calamba, SM City San Pablo, SM City Masinag, SM City Clark, and SM Center Angono.
For more information and updates, visit @SMAuraPremier on Facebook, Instagram and Tiktok.
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