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TBEX 2019 hopes to generate more business for the tourism industry

The “Travel Business Exchange Pilipinas 2019,” the country’s biggest Business-to-Business (B2B) travel and tourism event is happening again, where selected, invited, potential and producing buyers will meet with sellers in order to generate extensive activity for the country’s tourism industry.

Happening on November 7-8, 2019 at the Clark Marriott Hotel, the two-day event, with the theme “We Do More Business Here,” is touted as the leading and most productive B2B travel event in the country organized by private sector proponents. Its aim is to generate more tourism traffic, either for inbound or outbound travel.

The first day of TBEX Pilipinas 2019 features a whole-day seminar entitled “In MICE, Anything is Possible” and will be packed with guests and speakers whose expertise is focused on the “MICE” or Meetings, Incentives, Conferences and Exhibitions industry. Keynote speaker will be Ms. Venus Tan, Chief Operating Officer of the Tourism Promotions Board (TPB). Ms. Tan is a global MICE advocate who helped create the Philippine MICE program called “BID, BID, BID.”

Other speakers for Day 1 of TBEX Pilipinas 2019 include Jerome de la Fuente, a seasoned international hotelier who will talk about “Exposing the Unique Elements and Powers of MICE versus Leisure Tourism,” Butch Garcia, Senior VP of the Philippine International Convention Center (PICC) on “Living Up with the Challenges of Philippine MICE,” Raymond Villanueva, a renowned show director for lifestyle and corporate events, on “Dressing and Making Up a MICE Project,” and Hadi Malaeb, President and Managing Partner of Agora Events and Consulting Company and a respected MICE leader in the Middle East, who will discuss “Now is the Time to Put Philippine MICE on the Global Stage.”

Day 2 marks the much-anticipated B2B session for registered buyers and sellers to be held at the Marriott’s Grand Ballroom. According to Angel Ramos Bognot, TBEX Pilipinas 2019 project director and business event creator, the buyers and sellers will come from many parts of the country and overseas. The buyers will be mostly medium-size firms who are member-companies of NITAS or Network of Independent Travel and Allied Services Philippines, Inc.

“This year, we once again hope to generate more sales from the interaction between buyers and sellers during the B2B meetings, aside from coming up with fruitful collaborations, dynamic marketing linkages, even innovative travel packaging ideas that will benefit the Philippine tourism industry as a whole,” adds Bognot.

For this year, however, Bognot said they will introduce a new segment, the TBEX Indefatigable Awards 2019.

The award aims to recognize delegates and companies that exerted the biggest efforts and demonstrated a hardworking attitude to generate more business, and helped motivate delegates to achieve their business plan and harvest their efforts. It will also seek to recognize and reward delegates that showed excellence and best practices in all their official business and created an exciting moment while buying or selling during TBEX Pilipinas 2019.

Awards are at stake for both Seller and Buyer categories. For the Seller, awards include Best Marketing Efforts, Top Seller-Producer, Relationship Marketing, Best Promotional Materials and Indefatigable Seller. For the Buyer category, it will be the Top Performing Buyer, Endlessly Seeking Business Partner, Most Disciplined and Professional, Best Buying Technique and Indefatigable Buyer awards.

All lucky winners will receive a beautiful glass trophy specially designed to showcase the indefatigable trait and business acumen of the winners.

Organized by Afro Asian World Events, TBEX 2019 is supported by the Clark Development Corporation (CDC), the Department of Tourism (DOT), the Tourism Promotions Board (TPB), Tourism Infrastructure and Enterprise Zone Authority (TIEZA) , and other allied partners. Beneficiaries include the Network of Independent Travel and Allied Services (NITAS) Philippines, Inc. and Bantay Kalikasan.

TBEX Pilipinas 2019 will be held on November 7-8, 2019 at the Grand Ballroom of the Marriott Clark Hotel in Clark, Pampanga. For more details, call Afro Asian World Events: (+632) 83100354 or (+632) 85236537, or email

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