TPB supports The Philippines by Foot campaign, spotlighting Clark's diverse tourism experiences

CLARK, PAMPANGA — The Tourism Promotions Board (TPB) Philippines supported The Philippines by Foot campaign in Clark on October 10, 2026, reinforcing its commitment to promoting meaningful and immersive travel experiences across the country. Through curated walking routes and local encounters, the campaign highlighted Clark's distinctive blend of heritage, leisure, and lifestyle attractions, inviting travelers to discover more of what the destination has to offer beyond the familiar.

Launched in Intramuros, Manila in June 2026, the campaign is a collaboration among the TPB, Primer Group of Companies, and Birkenstock, advocating a more mindful, meaningful, and sustainable approach to travel. Building on its inaugural heritage walk in Manila, the initiative highlights destinations through immersive experiences that connect travelers with local culture, communities, and tourism offerings.

The Philippines by Foot campaign goes to Clark 

“Sometimes, discovering more does not mean travelling farther. Sometimes, it simply means slowing down, taking a few steps, and seeing a destination differently.” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “At a time when so much of our lives happens through screens, this campaign grounds us back to strolling streets. In doing so, we discover moments that might otherwise pass us by and find experiences that will make us keep coming back. “ 

Participants begin their walk at the Clark Open Grounds

In partnership with the Clark Development Corporation (CDC), the Clark leg gathered locals, the international community in Clark and Metro Manila, media representatives, and key opinion leaders for a guided exploration of the destination, highlighting the experiences that make Clark an attractive and accessible destination for regional travelers.   

TPB COO Marga Nograles and the growing international community  of Clark and Metro Manila during the walk 

With its strong air connectivity and diverse tourism offerings, Clark continues to attract travelers from key source markets such as South Korea, Taiwan, Hong Kong SAR, and Japan. From outdoor recreation and wellness activities to golf, gastronomy, and lifestyle experiences, the destination offers visitors multiple ways to explore at their own pace and discover more beyond the usual itineraries. 

In partnership with the CDC, a curated path gave participants a glimpse of  Clark's natural surroundings and diverse offerings 

The same qualities that make Clark an attractive leisure destination also strengthen its position as one of the country's leading meetings, incentives, conferences, and exhibitions (MICE) hubs. Coupled with its international connectivity, hotels, and event-ready venues, these offerings give visitors opportunities to explore, unwind, and discover more of the destination before, during, and after an event.

In November, the destination is set to welcome around 6,000 delegates for the JCI World Congress, underscoring its capability to host major international gatherings while offering diverse experiences beyond the meeting floor. 

“Through partnerships with the CDC, the private sector, and our tourism stakeholders, we can create experiences that give travelers more reasons to visit Clark, explore more of the destination, and discover more to love in the Philippines,” Nograles added.