A Country Club for Better Sleep: Uratex and OUR HOME Launch the 8 Hour Movement for World Sleep Day
- 9 hours ago
- 3 min read
Did you know that falling asleep instantly can actually be a sign of sleep deprivation?
As conversations around wellness continue to grow, more Filipinos are beginning to recognize that quality sleep is not just about the number of hours spent in bed but also the environment that supports it. From bedroom design to mattress technology and nightly habits, the spaces we create for rest can shape how well we recover for the day ahead.
Recognizing this connection between sleep and design, Uratex, the Philippines’ leading mattress brand, partnered with OUR HOME to bring its latest sleep advocacy to life through an immersive lifestyle event celebrating World Sleep Day.
On March 13, 2026, guests gathered at the SM Mall of Asia Music Hall for the launch of The 8 Hour Movement: A Wake Up Call for Better Sleep. The venue was transformed into the Uratex Country Club, a curated environment exploring how sleep habits, bedroom design, and mattress innovation come together to support healthier rest.
A Country Club for Better Sleep
Unlike a traditional product showcase, the Uratex Country Club invited guests to experience sleep as a lifestyle. The installation featured thoughtfully designed bedroom displays styled with OUR HOME furniture and Uratex linens, demonstrating how bedroom design, comfort, and mattress technology work together to create restful spaces.
Each room vignette illustrated how thoughtful styling, lighting, and furniture pieces from OUR HOME can help shape a bedroom that feels calm, comfortable, and supportive of better sleep.
“Sleep is often discussed in terms of hours, but the environment surrounding the bed is just as important,” shared Christian Cheng, Uratex Category Manager.
“Through the 8 Hour Movement, we want people to see how the right combination of habits, comfort, and mattress support can make a meaningful difference in sleep quality.”
For OUR HOME, the collaboration reflects the brand’s philosophy of helping Filipinos design spaces that support everyday living and well-being.
“Bedrooms should feel like sanctuaries,” said Glowie Robillo, Senior Assistant Vice President for Marketing of OUR HOME.
“When design, comfort, and the right mattress come together, the bedroom becomes a place where people can truly recharge.”
Mattress Innovation Meets Lifestyle Design
At the center of the installation were curated bedroom suites featuring several of Uratex’s mattress innovations, each designed to address different sleep preferences and support needs.
The Premium Touch Viscoluxe delivers contouring comfort and pressure relief through memory foam technology. For sleepers who prefer firm and reliable back support, the Orthocare Balance is designed to help maintain proper spinal alignment while promoting restorative rest.
The lineup also includes the Serenibed, which provides medium firm support and lasting comfort enhanced with Sanitized® protection for a cleaner and healthier sleep environment. Meanwhile, the Senso Frostincorporates adaptive memory foam and offers cooling comfort. The Premium Touch Cozy Latex combines firm, responsive latex support with breathable materials that help maintain a cool and undisturbed sleep experience.
Completing the display are two innovative hybrid designs. The Trill Hybrid blends the cradling comfort of memory foam with the responsive support of a pocket spring system. The Trill Seave introduces a more sustainable approach to mattress design through materials made from upcycled ocean plastics.
Insights from Sleep Experts
The afternoon launch program was hosted by Luane Dy and featured insights from Dr. Jimmy Chang of the Philippine Society of Sleep Medicine, who discussed practical strategies for improving sleep hygiene and building healthier nightly routines.
Guests also heard from celebrity personalities and lifestyle influencers including Leon Barretto, Janeena Chan, Sofia Pablo, and Sam Concepcion, who shared how they reclaim their eight hours of sleep despite demanding schedules.
The program concluded with a symbolic pledge supporting the 8 Hour Movement, reinforcing the campaign’s message that better days begin with better nights.
A Movement Beyond the Event
For Uratex, the initiative reflects decades of commitment to helping Filipinos sleep better.
As guests explored the Uratex Country Club and experienced how environment, comfort, and mattress innovation shape sleep quality, the message became clear. The path to more productive days and healthier living begins with the best eight hours of the night.
In celebration of World Sleep Month, Uratex mattresses are available at up to 50% off exclusively at OUR HOME until March 31.
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