A Tough Nut to Crack

by Kuku Samson

Building a business from the ground up is no easy feat, but for Pamela, the CEO behind RZ Ecommerce Corporation, every challenge became a stepping stone toward success.

“We started as a low-ticket item business,” Pamela recalls. “I wanted to create affordable, effective products that could help not only my family but also the community.” With unwavering dedication and a commitment to quality, the business slowly gained the trust of customers, a reflection of Pamela’s core values—strength, love, and perseverance.

But success was never handed to her on a silver platter. Slow payouts, tight cash flow, and even betrayal from former employees put Pamela’s resilience to the test. One particularly painful experience nearly wiped out everything she had worked for, leaving her with no income and no support. “It felt like the end,” she admits. “But I realized setbacks are part of the journey. Our mentor, Sir Nani, reminded me that even billionaires face failures.”

Determined not to let adversity define her, Pamela chose to rebuild from the ground up. She sought training to regain her confidence and, with the financial support of a trusted friend, restarted her business. Her perseverance paid off, proving that even the toughest moments can lead to new beginnings.

At the heart of RZ Ecommerce Corporation is Pamela’s leadership philosophy: empathy and care. Her company is built on the mission of giving “aruga”—the Filipino term for genuine care—to every family through their products. “We envision every Filipino household carrying at least one of our products,” she shares. This philosophy extends beyond customers to her 48 employees across ten departments. From the way they interact with clients to something as simple as how they close a door, kindness and respect are embedded in every action. To them, every customer is family.

Lending a Hand

Pamela’s commitment to helping others goes beyond business. Through her company, she has supported various charitable initiatives, including aid for young victims of abuse. She firmly believes that giving should not stop just because the business faces difficulties. “The blessings we pray for should also be shared with others,” she says.

RZ Ecommerce Corporation has become more than just a business; it is an extension of Pamela’s compassion and dedication to making a difference. From sleepless nights to leading a thriving enterprise, her journey is nothing short of inspiring.

As Pamela’s story proves, leadership isn’t about having all the answers—it’s about showing up, learning, and lifting others as you rise. 

What started as a small idea has transformed into a multimillion-peso business, leaving a ‘vapor’ trail of inspiration for those daring enough to chase their own dreams.