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CABALEN GROUP MARKS 39 YEARS OF SHARED MOMENTS WITH MORE REASONS TO GATHER THIS SEPTEMBER

  • Writer: Joanna Garingarao
    Joanna Garingarao
  • Sep 1, 2025
  • 3 min read
Maritel O. Nievera, the Founder of The Cabalen Group
Maritel O. Nievera, the Founder of The Cabalen Group

Building on the heartfelt success of its 39th Anniversary celebration in August with CSR campaign “Piso Para Sa Kabataan,” The Cabalen Group continues the festivities this September under the unifying theme “Sarap ng Salu-Salo” — a tribute to the joy of gathering, the timeless bonds built through the years and the deep-rooted Filipino belief that the best memories are made over shared meals.


“Sarap ng Salu-Salo” brings together all Cabalen brands under one umbrella, each offering its own flavors but sharing one mission: to make every table a place for stories, laughter and lasting memories. For nearly four decades, The Cabalen Group has been part of countless celebrations — from intimate family dinners to grand reunions — reflecting the enduring spirit of togetherness in Filipino culture.


Through the Years Photo Contest

Diners and followers can join Through the Years Photo Contest, sharing their most memorable photo at any Cabalen Group restaurant, the story behind it and the people they’d love to enjoy their next salu-salo. Winning entries will be featured on the brands’ social media pages, turning cherished moments a part of Cabalen’s 39-year story.


September Specials to Share

  • Cabalen Unlimited Filipino Buffet showcases a feast of signature and regional favorites giving diners a true taste of the Philippine’s rich culinary heritage. Guests can indulge at the Live Lechon Carving station, the quintessential centerpiece of every Filipino handaan. Celebrate with the Anniversary Promo: ₱399 Unlimited Buffet for the first 39 guests from September 1 to 4. Gather your family and enjoy the Group Deal 4+1 Free Unlimited Buffet plus a limited-edition Cabalen Book filled with the brand’s storied history and beloved recipes.


  • Mangan Restaurant invites you to dig into its newest crowd-pleaser — Barkada Boodle Pan, overflowing with Kapampangan favorites made for sharing. Perfect for big appetites and bigger moments, all for just ₱1,258.


  • Soi Thai turns up the heat with its Fiery Thai Steak — tender, juicy cuts marinated in bold umami flavors, served with a zesty-spicy dipping sauce that packs the perfect kick. A flavor explosion fit for any occasion.


  • Tsurumaru Udon X Tempura marks the anniversary with an Anniversary Deal — a heartwarming bowl of Japan’s original Wakame udon noodles for P99 only. Because good food tastes even better when shared, capture your best slurp moment, share and tag @TsurumaruPH for a chance to win exciting prizes. #SlurpAndShare


A Celebration with a Cause

The celebration also embraces a deeper purpose with the ongoing Piso Para sa Kabataan CSR campaign, running until the end of the month. Every diner’s visit contributes to this cause, turning each meal into an act of giving and making the initiative a shared community effort.

From Left to Right - Eric Lucero (Sales & Operations Director), Carrolyn Tabios (Executive Secretary to the President), Arthur Benedicto (Operations Head), Jinger Panganiban-Lopez (Group Marketing Head), Maritel Nievera (President & CEO), Nelson Manabat (Group HR Head) and Mark Erica (Group IT Head)
From Left to Right - Eric Lucero (Sales & Operations Director), Carrolyn Tabios (Executive Secretary to the President), Arthur Benedicto (Operations Head), Jinger Panganiban-Lopez (Group Marketing Head), Maritel Nievera (President & CEO), Nelson Manabat (Group HR Head) and Mark Erica (Group IT Head)

“Our 39th year is more than just a celebration — it’s about the relationships we’ve built, the milestones we’ve shared and the communities we’ve been part of,” said Maritel O. Nievera, President and CEO of The Cabalen Group. “Through Sarap ng Salu-Salo, we unite all our brands under one vision — bringing people together — and through Piso Para sa Kabataan, we extend that togetherness to touch lives beyond our tables.”


From Left to Right - Maritel Nievera (President & CEO), Dianne Tiongson (Vice President for OBU) and Ian Tiongson (Vice President for CBU)
From Left to Right - Maritel Nievera (President & CEO), Dianne Tiongson (Vice President for OBU) and Ian Tiongson (Vice President for CBU)

The Cabalen Group’s portfolio includes Cabalen, Mangan Restaurant, Tsurumaru Udon X Tempura, Soi Thai, Suki-Ya Unlimited Shabu-Shabu, BKK Express, Cerveseria, Cusina Estela, Casa Cabalen Premium Buffet and Events Place and P. To Go — each with its own unique way of making every gathering memorable.



 
 
 

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