City of Manila Shines at ATOP Pearl Awards

MANILA - The City of Manila made an impressive mark at the 25th ATOP Pearl Awards, claiming multiple top honors in recognition of its diverse and innovative tourism initiatives. Held on October 10, 2024, in Koronadal, South Cotabato, the event celebrated Manila’s outstanding efforts across various categories, reinforcing its role as a premier destination in the Philippines.

Among the city's most significant achievements, Manila was named 1st Runner-Up for Best Tourism-Oriented Local Government Unit. This prestigious award acknowledges the city's commitment to enhancing its tourism industry through well-coordinated policies, programs, and initiatives that highlight its rich historical and cultural heritage while advancing modern tourism practices.

Manila’s Iconic Clock Tower shone brightly, taking home the Grand Champion award for Best Institutionalized Culture and Arts Program. This win underscores the city’s dedication to preserving its historical landmarks and integrating them into its modern tourism framework. The Clock Tower has become a symbol of Manila’s seamless blend of the past and present, serving as both a cultural and tourism landmark.

The Nazareno Festival earned Manila another victory, being crowned Grand Slam Champion for Best Religious Festival. Known for its annual procession in honor of the Black Nazarene, this deeply rooted tradition attracts millions of local and international devotees. The win recognizes the festival’s role in Manila’s religious and cultural identity, which continues to be a significant draw for tourists seeking spiritual experiences.

Manila also made a mark in sports tourism, with its Rock and Roll Marathon being awarded Grand Champion in the Best Sports Tourism category. This event, which blends fitness with entertainment, reflects the city’s growing focus on active tourism, catering to both local residents and international visitors who are keen on combining physical activities with a rich cultural backdrop.

In another highlight, Manila’s efforts to promote Community-Based Tourism earned it the title of Grand Champion for Best Practices in this category. This award underscores the city’s approach to involving local communities in tourism development, ensuring that the benefits of tourism are felt on the ground, with sustainable and inclusive practices leading the way.

The city also took home the Grand Champion title for Best Tourism Month/Week Celebration, recognizing its exceptional effort in creating events that celebrate Manila’s tourism milestones and continuously engaging both locals and tourists throughout the year.

Manila’s achievements extended beyond festivals and cultural events. The Manila Film Festival earned the Grand Champion award for Best Event Hosting: Local Event, further solidifying the city’s reputation as a key destination for arts and entertainment.

In the realm of marketing, Manila’s campaign "Welcome po kayo sa Manila" was recognized as 1st Runner-Up for Best Tourism Promotions: Video, while the city claimed Grand Champion honors for Best Tourism Promotions: Brochure. These marketing accolades demonstrate Manila’s success in effectively promoting its wide range of attractions to both domestic and international audiences.

The multiple awards won by the City of Manila at the 25th ATOP Pearl Awards emphasize its dedication to promoting a diverse and vibrant tourism industry. These victories highlight the city's efforts to honor its cultural heritage, promote sustainable tourism, and provide world-class experiences to visitors, solidifying Manila’s status as a top-tier tourism destination in the Philippines.