Discover the Best Stays in the Philippines with HSMA’s September Online Sale 2025

Nearly 100 hotels and resorts slash rates up to 80% this September

(Pasig City, Philippines – August 27, 2025) – Travel season just got more exciting as the Hotel Sales and Marketing Association (HSMA) brings back the September Online Sale (SOS) 2025, the country’s biggest online travel fair. Running from September 1 to 30, nearly 100 hotels and resorts nationwide will slash rates by up to 80% on accommodations, dining, and leisure packages—all available to book with just a few clicks.

Now in its sixth year, SOS has grown into a trusted platform for Filipino travelers who want both affordability and quality. This year’s theme, “Discover the Best Stays in the Philippines,” showcases experience-driven offers designed for families, couples, barkadas, business travelers, and even fur parents. It also supports the Department of Tourism’s Love the Philippines campaign, encouraging travelers to celebrate local destinations while boosting domestic tourism.

Unlike traditional travel fairs that pressure buyers with on-the-spot decisions in crowded halls, SOS 2025 gives everyone a full month to browse, compare, and book deals online at www.hsma.org.ph/sos. “Our platform delivers unbeatable value while removing the stress of on-the-spot bookings,” shared Ma. Celeste Romualdo, SOS Project Head and HSMA Director for Membership.

Highlights of SOS 2025:

• City escapes – Staycations in Manila, Makati, Pasig, Alabang, BGC, Pasay, and Parañaque starting at ₱2,800 per night.

• North & South Luzon getaways – Up to 63% off in Baguio, Tagaytay, Batangas, and Rizal.

• Island retreats – Resorts in Palawan, Boracay, Cebu, Bohol, Iloilo, and Davao offering family suites, spa credits, and island tours valid until 2026–2027.

• Special packages – Pet-friendly stays, Muslim-friendly dining, wellness escapes, and bundled family offers.

“Through SOS, we’re making world-class hospitality more accessible while supporting local tourism workers,” said Loleth So, HSMA President.

Since its launch in 2020, SOS has generated more than ₱122 million in sales, cementing its role as a key driver of domestic tourism.

Whether it’s a quick city staycation or a dream island holiday, SOS 2025 is your chance to secure the Philippines’ best stays at unbeatable prices.

Visit www.hsma.org.ph/sos from September 1 to 30, 2025, to start planning your next adventure. Follow @hsmaphilippines on Facebook and Instagram for updates.