Experience the “LOVE THE PHILIPPINES” Campaign!

Joanna Garingarao
2 days ago
2 min read

~ Discover the Flavors and Culture of the Philippines at Hard Rock Cafe ~

The Philippine Embassy in Tokyo and the Department of Tourism Tokyo Office are pleased to announce the launch of the “LOVE THE PHILIPPINES” campaign, a special collaboration campaign with Hard Rock Cafe, the American restaurant known for its vibrant atmosphere and music-filled dining experience. The special campaign will run from Monday, May 19 to Sunday, June 15, 2025, across four Hard Rock Cafe locations across Japan: Tokyo, Ueno-Eki Tokyo, Kyoto, and Universal Citywalk Osaka. This campaign is proudly supported by the Philippine Airlines.

Timed to celebrate Philippine Independence Day on June 12, this campaign aims to offer guests in Japan a unique “culinary travel” experience—bringing the vibrant flavors of the Philippines to life through special collaborative menu items inspired by Filipino traditions and reimagined in Hard Rock Cafeʼs signature style.

■ Collaboration Menu

Lechon Kawali Burger

A mouthwatering burger featuring lechon kawali—a traditional Filipino dish made by deep-frying tender, slow-cooked pork belly until crispy—paired with a beef patty, Asian-style salad, and orange chili aioli. Dip it in sawsawan sauce, a tangy blend of vinegar, soy sauce, onion, and red chili, for an extra kick.

Lechon Kawali & Rice

A flavorful one-plate meal featuring crispy lechon kawali (fried pork belly), Asian salad, and garlic pilaf rice. Enjoy it with sawsawan sauce to suit your taste.

Pork Sisig Nachos

A fusion dish combining nachos with sisig, a beloved Filipino home-style dish made by sautéing finely chopped pork belly, onion, green bell pepper, and red chili in soy sauce and vinegar.

Banana Cue & Ice Cream

A popular Filipino dessert featuring saba bananas (cooking bananas) coated in brown sugar and deep-fried on skewers. Served chilled with whipped cream topped with coconut and a scoop of vanilla ice cream.

■ Receive an Exclusive “LOVE THE PHILIPPINES” Gift!

Guests who order any of the featured menu items will receive a “LOVE THE PHILIPPINES” gift (not for sale). Available while supplies last.

■Participating Hard Rock Cafeʼs Locations in Japan https:// hardrockjapan.com/

• Tokyo: 5-4-20 Roppongi, Minato-ku, Tokyo | TEL: 03-3408-7018

• Ueno-Eki Tokyo: 1F Atre Ueno, 7-1-1 Ueno, Taito-ku, Tokyo | TEL: 03-5826-5821

• Kyoto: Gion OKI Building 1st, 3rd & 4th Floors, 216 Nakanocho, Shinmonzen-dori Yamatooji Nishi-iru, Higashiyama-ku, Kyoto | TEL: 075-606-5671

• Universal Citywalk Osaka: 3rd & 4th Floors, Universal City Walk Osaka, 6-2-61 Shimaya,

Konohana-ku, Osaka |TEL: 06-4804-3870

■ Win a Trip to the Philippines! SNS Campaign in Collaboration with Philippine Airlines

During the campaign period, enter for a chance to win a Philippine Airlines round-trip ticket from Narita to Cebu !