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Get ready to celebrate 50 Years of Friendship with Hello Kitty!

Experience large installations and themed photo spots only in SM Mall of Asia!


Hello Kitty fans, it's time to rejoice! Join us for a dazzling month-long celebration as we mark 50 years of everyone's most adorable best friend, Hello Kitty from August 22 to September 22, 2024, at the Central Atrium of SM Mall of Asia. Hello Kitty, whose full name is Kitty White, made her debut in 1974 and was created by the owner of Sanrio, Yuko Shimizu. Born in London, England on November 1st, she embodies warmth and friendship with her signature bow and simplistic design, which allows her to express emotions and cuteness just through her eyes. As Sanrio's flagship character, Hello Kitty's charm has made her a big global icon, leading to a Hollywood Walk of Fame star and extensive merchandise. She is depicted with her twin sister Mimmy and loves apple pie. Known for her motto, "You can never have too many friends," Hello Kitty has also supported health and charity initiatives, further cementing her role as a symbol of kindness and joy.


Massive Delightful Cake


Celebrate with Hello Kitty's favorite treats at the gigantic, bow-tiful cake display. This massive

sweet treat is topped with all the favorite treats of Hello Kitty - perfect for her 50th celebration!

You may need to set your cameras to wide-angle mode to take the whole shot of this delightful decoration!


Iconic Kitty Arch


Enter the joyful celebration of Hello Kitty's 50th anniversary at the iconic Kitty Arch! Be sure to

strike a pose and capture the enchanting essence of this milestone celebration, creating

memories as delightful as Hello Kitty herself.


Whimsical Gumball Machine


Immerse yourself in Hello Kitty's whimsical world, where bows, dreams, and endless fun await. Dive into excitement with our playful ball pit experience while enjoying her favorite things in the world.


Music Academia


Explore the Music Academia and engage yourself in a melodic celebration of Hello Kitty's favorite tunes. Enjoy bow-someness musical experience, sing along to beloved songs, and feel the rhythm of Hello Kitty's world come to life in a delightful symphony of sound and joy.


Take a stop at Transit Depot with Hello Kitty and friends


Capture delightful selfies with Hello Kitty's beloved friends at our themed photo spots, where you can interact with your favorite characters and create lasting memories. Each photo spot is uniquely designed to bring the charm and magic of Hello Kitty's world to life.


Delightful Sanrio Treats with Krispy Kreme


Indulge in delightful Sanrio treats with Krispy Kreme at our donut food truck. Enjoy the sweetness of Hello Kitty with specially crafted doughnuts available until September 15 only! Don't miss out on these charming, limited-edition flavors that perfectly celebrate Hello Kitty's 50th anniversary!


Stardust Creamery (Hello Kitty Pop-Up Shop)


Discover a range of exclusive Hello Kitty merchandise that will make your heart purr with delight! To make the celebration even more special, SM Mall of Asia has created a shopping area with merchandise featuring fan-favorite Sanrio characters. From adorable plushies to stylish apparel, you'll find everything you need to show your love for Hello Kitty and her friends! So, what are you waiting for? Don’t miss out on this once-in-lifetime celebration filled with joy, laughter, and endless cuteness! Gather your friends and family, put on your most bow-tiful outfit, and join the grandest blowout of Hello Kitty only in SM Mall of Asia!


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