Good Travel Stories Competition 2025

Future-Proofing Tourism Through Sustainability, Strategy, and Stories

ABOUT THE COMPETITION

The Good Travel Stories Competition 2025, organized by the Society for Sustainable

Tourism (SST) in partnership with Green Destinations Southeast Asia, is a regional

celebration of real-world sustainability in tourism. This platform recognizes inspiring

initiatives by tourism enterprises—hotels, resorts, tour operators, community enterprises,

and SMEs—whose practices reflect the principles of responsible travel, climate action, and

the triple bottom line: People, Planet, Profit.

(Features Mr. Joshua Hernandez, Mr. Mark Mulingbayan, Ms. Susan Santos de Cardenas, Ms. Carmela Bocanegra, Ms. Veronica Beguas, Mr. Dave Romano, Ms. Rommeleen Estolano, and Mr. Kirk Llamas from left to right.)

Open to all tourism-related businesses and destinations, the competition invites entries in

video or image-based storytelling formats, highlighting impactful initiatives that address

environmental stewardship, community development, heritage protection, and ethical

business operations.

Winning stories will receive international exposure through Green Destinations’ global

network & Conference to be held in Montpellier, France in September 2025 and serve as

replicable models that can inspire positive change across the industry.

ABOUT THE ORGANIZER

The Society for Sustainable Tourism (SST) is a regional leader in sustainability advocacy,

policy alignment, and capacity building, proudly serving as the Southeast Asia Partner of

Green Destinations. Since 2010, SST has empowered governments, tourism boards, private

sector stakeholders, and community enterprises in Southeast Asia and beyond, through

training, coaching, and certification guidance aligned with globally recognized standards.

Under the leadership of its President & CEO, Susan Santos de Cardenas—a recognized

global mentor and strategist in sustainable tourism—SST continues to guide tourism

transformation toward inclusive, regenerative, and climate-resilient growth.

A CALL TO MEDIA: BE A GREEN DESTINATIONS MEDIA AMBASSADOR

Now more than ever, the tourism industry needs champions—voices that can inspire,

educate, and influence. We invite Travel, News, and Lifestyle Editors, Journalists, Bloggers,

and Content Creators to become “Green Media Ambassadors” —partners in amplifying

Good Travel Stories across platforms, audiences, and borders.

Your support as a media advocate is vital. By sharing these stories, you help spotlight

solutions that work, celebrate tourism that uplifts communities, and encourage others to

follow the path of sustainability.

Let us work together to inspire a better kind of travel—one story at a time.

THE MEDIA LAUNCH EVENT

The official Media Launch of the Good Travel Stories Competition 2025 is proudly made

possible through the generous support of CHROMA Hospitality Group and esteemed venue

partner, Crimson Hotel Filinvest, Alabang.

Captures Ms. Susan Santos de Cardenas, Mr. Karlo Evangelista, Dr. Joshua Wong, Mr. Joegil Escobar, Ms. Patty Piedra, and Mr. Dave Romano from left to right.

This landmark event brings together sustainability champions and changemakers from

across the tourism industry. Invitations have been extended to key national government

agencies including the Department of Tourism (DOT), Department of Environment and

Natural Resources (DENR), Tourism Infrastructure and Enterprise Zone Authority (TIEZA),

and the Climate Change Commission (CCC).

Also invited are national tourism, hospitality, and travel organizations such as the Tourism

Congress of the Philippines (TCP), Tourism Industry Board Foundation Inc. (TIBFI), Hotel

and Restaurant Association of the Philippines (HRAP), Philippine Hotel Owners Association

(PHOA), and the Philippine Tour Operators Association (PHILTOA), along with

international organizations and prominent business chambers.