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HSMA Continues to Empowers Tourism and Hotel Professionals with Its 2nd Sales & Marketing Summit

Updated: Jun 4

From Left to Right: Riza Pangan, EA of the Group Commercial Director of Megaworld Hotels & Resorts; (MR.) WENIE E. MALIGAYA, HSMA Director Ways & Means, Director of Sales & Marketing, Commercial Sales Newport World Resorts; Jennylyn Santillan - HSMA Director of Programs/DOSM City of Dreams Manila; Margie Munsayac - HSMA Chair, VP of Sales & Marketing Bluewater Resorts; Loleth So - HSMA President and Group Commercial Director of Megaworld Hotels & Resorts; Amie Villena - HSMA Vice President and DOSM Four Points By Sheraton Sheraton Palawan Puerto Princesa; Cielo Reboredo, HSMA Director for Public Relations and VP of Sales & Marketing, Hospitality & Entertainment Okada Manila; Desiree Rose de Guzman - HSMA Treasurer and Corporate Director of Sales & Marketing Astoria Hotels & Resorts; Agnes Pacis - HSMA Director for Membership and VP - Commercial SM Hotels and Conventions Corp.; and Lulou Asia HSMA Secretariat

The Hotel Sales & Marketing Association (HSMA) will hold its 2nd HSMA Sales & Marketing Summit on June 27, 2024 at the Manila Ballroom of the Manila Marriott Hotel as a part of its advocacy to equip its members thrive in the tourism and hotel industry.

The theme of the summit will be “Hospitality Unleashed: Breaking Boundaries and Creating Connections,” and will feature reputable resource personalities from business, finance, media, and tourism who will be sharing valuable information on the latest marketing trends and industry best practices.


A speech on "Cultural Exchange Through Tourism: Building Bridges Across Borders" by Sharlene Zabala-Batin, Department of Tourism Regional Director for the National Capital Region is worth anticipating.


Moreover, a panel discussion on leadership entitled “Leading with Heart and Vision: Discover Leadership Styles That Inspire Teams and Shape Unforgettable Experiences” featuring hospitality bigwigs namely Megaworld Managing Director Cleofe Abiso; Anya Hospitality Managing Director Juan Roca; City of Dreams Property President Geoff Andres; and General Managers Ann Olalo of Park Inn by Radisson North Edsa; and Anna Liza Vergara of the Sheraton Hotel Manila.   


Add to this, a presentation entitled “Skyward Trends: Forecasting the Future of Airlines in 2025 and Beyond” will be shared by Salvador “Bud” Britanico Jr., Vice President for Sales of Philippine Airlines.  It will center on developments in the airline industry and how they will impact local tourism and hospitality.


Furthermore, a discussion on  “Connecting the Dots: Online Distribution Strategies for Seamless Hospitality Experiences” with founders and head of companies of global online distribution booking platforms as panelists --  Pippa Williamson, Regional Director of; Sergio Farinelli, CEO of Zucchetti Hospitality and; Marco Bacchilega, CEO of Bakuun Holdings; Jaideep Advani of RatePing Hotel Pricing Intelligence; Tarun Joukani, Director of STAAH Ltd; and Sara Elorza,’s Vice President of International Business. Chris Legaspi, Chief Commercial Officer of Archipelago International will be the distinguished panel’s moderator. 


Multi-awarded broadcast journalist and former international television news anchor, now Senior Vice President of Corporate Relations of SM Investment Corporation, Rico Hizon will lead the topic “Beyond the Headlines: Effective Crisis Communications.”  


Kingson Sian, President and CEO of Travellers International Hotel Group, will talk about his company’s green initiatives entitled “Green Horizons: Sustainable Practices and Innovations in Hospitality.”


The crucial Meetings, Incentives, Conventions & Events (MICE) tourism segment will be given prominence during the summit with the presentation and updates on the Philippine MICE Roadmap through speaker Joel Pascual, President of PEPTarsus Corp. 


Hospitality sales and marketing executives, general managers, owners, and even HRM educators and students, may look forward to engaging discussions on other topics such as Talent Development and Retention by speaker Divine delos Reyes, Megaworld Hotels & Resorts’ Head of People Management;  Economic Outlook & Tourism Trends by a representative of COL Financial Philippines;  and Sales and Marketing Innovations for Driving Growth with prominent hospitality industry personalities leading and participating in the lively discussions. 


"Attending the 2024 Sales and Marketing Hospitality Summit is not just about learning the latest trends; it's about shaping the future of our industry together,” says Loleth So, HSMA President and Group Commercial Director of Megaworld Hotels & Resorts.


The 2nd HSMA Sales and Marketing Summit on June 27, 2024 is open to sales and marketing professionals of any industry, educators, and students. 


Registration fees are set at Php 3,800 for HSMA members, and Php 4,800 for non-members, inclusive of buffet lunch and snacks. For more information, send a Viber message to Riza Pangan at 0917 804 1274 or visit the HSMA website and follow @HSMAPH on Facebook and Instagram. 

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