Karaoke World Championships Philippines Heads to Southern Luzon in partnership with Bluefish Asia.

The stage is set, the mics are getting hotter, and the Southern Luzon leg of the Karaoke World Championships (KWC) Philippines is ready to take off—this time, with a strategic partnership that merges creativity, professionalism, and a shared love for world-class Filipino talent.

Following the electric success of the Pinoy Pop Karaoke Challenge in Cebu—where over 30 contestants captivated judges and thrilled audiences—KWC Philippines continues to grow its national footprint. Now, all eyes turn to Southern Luzon as The New Channel (TNC) teams up with Bluefish Asia, a premier boutique event and media company led by Kathleen Valencia Cervantes and Crunch Cervantes.

This partnership is more than just logistical synergy; it’s a purposeful collaboration between entities that are passionate about delivering top-tier experiences and empowering Filipino talents to shine. With TNC’s strong track record in multimedia advocacy, PraXis strong footing on mounting music festivals and Bluefish Asia’s two-decade expertise in event production and experiential marketing, the Southern Luzon leg of KWC Philippines promises to be a spectacle.

Bluefish Asia, co-owned by the dynamic duo of Kathleen and Crunch Cervantes, brings with them a powerhouse team known for designing and executing some of the country’s most creative and memorable events. Specializing in experiential marketing, trade shows, corporate affairs, awards nights, and product launches, the company also boasts in-house design and production capabilities—ensuring faster turnarounds and complete creative control.

“We’ve always believed in the power of storytelling through events,” shares Kathleen Valencia Cervantes, co-founder and managing partner of Bluefish Asia. “Partnering with TNC for KWC Philippines allows us to channel that creativity into something meaningful—celebrating homegrown talent and putting the spotlight on voices that deserve global attention.”

Echoing this sentiment, Crunch Cervantes, who co-leads the company’s operations and creative direction, adds, “It’s not just about producing an event—it’s about building an unforgettable experience for every contestant and every community that participates.”

Meanwhile, TNC’s prime mover who is also the country partner of KWC Philippines, Apple Esplana-Manansala remains firm in her commitment to showcase Filipino excellence on a world stage. “Cebu set a strong tone for what’s to come, and now Southern Luzon will raise the bar even higher. With PraXis and Bluefish Asia on board as partners, we’re bringing not only talent but also unparalleled event craftsmanship to this leg of the competition.”

This partnership comes at a time when Filipino performers are increasingly being recognized on international platforms. The Karaoke World Championships, a respected global singing competition, provides a perfect avenue to nurture, spotlight, and launch aspiring Filipino singers—whether they come from the big cities or quiet provincial towns.

1st Photo, left: Apple Esplana-Manansala, KWC Philippines Country Partner, Kathleen and Crunch Cervantes of Blue Fish Asia and KWC South Luzon partners

2nd Photo, right: KWC PH Artist Manager, Jeoff Solas, Apple Manansala, KWC Philippines Country Partner together with Kathleen & Crunch Cervantes. Not in photo is Gladys Rondina Basinillo, KWC PH Co-Producer

With more regional legs being lined up across the country, the goal is clear: to discover and train Filipino vocalists who can represent the Philippines proudly on the world stage. Southern Luzon is just the next stop in this exciting journey.

For organizations, local governments, brands, and community leaders who wish to be part of this growing movement, opportunities for partnership are now open. Help bring KWC Philippines to your city and become part of this inspiring celebration of talent, culture, and unity through music.

Interested partners may reach out to The New Channel today via KWCPH@thenewchannel.com. Let’s continue building a nation of champions—one voice, one region at a time.