Lex Bear Makes a Heartfelt Debut at Luxent Hotel: A Symbol of Warmth, Comfort and Connection

(L–R) Lex Bear with Director of Front Office JR Dimayuga; Director for Safety, Security, and I.T. Operations Erik Tagapan; Executive Housekeeper Rex Icamen; Chief Accountant Aileen Bonilla; General Manager Melanie Siy-Pagkalinawan; Director of Human Resources Edith Carreon; Director of Sales & Marketing Sharon Deanne Guerrero; Food and Beverage Manager Ces Del Mundo; and Chief Engineer Arman Dela Guerra.

Luxent Hotel proudly unveiled Lex Bear, its new official mascot and brand ambassador, during the Lex Bear Launch: #LexMoment held on October 2, 2025, at the Lush Bar & Lounge.

The launch event gathered media friends, content creators, corporate partners, families and content creators for an afternoon filled with fun and heartwarming surprises.

The program opened with a warm welcome from Melanie Siy-Pagkalinawan, General Manager of Luxent Hotel. The audience then enjoyed a storytelling moment led by Sharon Deanne Guerrero, Director of Sales & Marketing, who shared how Lex Bear came to life as a symbol of warmth and joyful connection.

Guests cheered as Lex Bear made his grand entrance during a flash mob performance from Luxent Hotel team, officially marking his debut. The reveal was followed by interactive photo sessions with media partners, content creators and families, and a fun-filled “Pop & Paws Challenge” game that brought laughter to both kids and adults alike.

(L–R) Sales Executives Alyssa Tolentino, Coleen Aquino, and Lei Santos; Marketing Communications Manager Kaint Jhon Interior; Director of Sales & Marketing Sharon Deanne Guerrero; Sales Manager Ariana Lu; Senior Sales Manager Marielle Cabaltera; Account Manager Nathan Dela Cruz; and Marketing Associate Lea-Ann Magpantay.

To conclude the afternoon, Marketing & Communications Manager Kaint Jhon Interior delivered the closing message, expressing gratitude to all attendees, partners, and sponsors who made the launch possible.

The celebration continued over a delightful dinner at the Garden Café, where guests enjoyed the signature buffet and had more photo opportunities with Lex Bear, who roamed around to greet and pose with everyone.

ABOUT LEX BEAR

Lex Bear is Luxent Hotel’s official mascot and the new symbol of its brand promise — “Where delightful stay feels like home.” Lex embodies warmth, comfort and connection, representing the hotel’s dedication to making every guest experience memorable.

Guests enjoyed their LexMoment with fun and surprises.

More than just a mascot, Lex also takes on a digital role as Ask Lex, Luxent’s AI concierge on social media, designed to assist guests online with a friendly and personalized touch.