M-Commerce Launches MPower: A Women-Centered CSR Initiative in Partnership with Vice Cosmetics

M-Commerce, one of the country’s fastest-rising leaders in digital commerce and live selling, has launched MPower, a transformative CSR program designed to uplift Filipino women through skills development, digital empowerment, and income-generating opportunities. The initiative, created in partnership with Vice Cosmetics, marks M-Commerce’s first major project focused on women empowerment—an important milestone that aligns with the company’s long-term vision for inclusive community development.

While M-Commerce has previously supported farmers, local communities, and disaster response efforts, MPower represents a more focused approach toward building sustainable livelihoods. With 60% of M-Commerce’s workforce composed of women, the company sees this initiative as a natural extension of its values. “E-commerce should be inclusive,” the company shares. “If you’re a mom staying at home, or someone who wants flexible work, you deserve opportunities that let you earn while still caring for your family.”

MPower equips participants with training in affiliate marketing, content creation, and professional live hosting—skills directly connected to the company’s core expertise. Because M-Commerce manages 35 brands and operates multiple departments including creator management, ads management, and startup incubation teams, its trainers bring real-world experience and industry best practices. The goal is to simplify and professionalize the path toward becoming an affiliate, creator, or branded live host, allowing women to confidently enter the digital marketplace.

This first run of MPower will not be the last. M-Commerce is already in talks with several LGUs nationwide to open more training batches for women, young parents, students, and eventually the youth and other community groups. “This is just the beginning,” adds GB Samson - Co-Founder/External Business Development Director. “We’re excited to help more people—women and men—start their journey in content creation and affiliate marketing.”

The long-term vision is bold: to develop Filipino creators and hosts who can one day stand alongside the best in Asia. Inspired by China’s booming live commerce industry, M-Commerce hopes to build incubator programs, nationwide auditions, and even reality-style creator houses in partnership with TikTok. Through Startalk and Sync Talent under the M Group of Companies, the groundwork has already begun.

For M-Commerce, MPower is not just a CSR project—it is an investment in people. “Always explore, keep learning. Small steps lead to big success,” the company encourages. With MPower, those small steps begin today for hundreds of Filipino women ready to transform their digital future.