Philippines Poised to Become Premier Destination for International Film Productions

MANILA – Recognizing the transformative impact of films and television on tourism, local economies, and community development, Senate President Pro Tempore Jinggoy Ejercito Estrada underscored the need to establish the Philippines as a premier destination for international screen productions on Tuesday.

"The power of film and TV shows to turn ordinary locations into iconic tourist attractions is undeniable," said Estrada, a former actor, as he advocated for the passage of his Senate Bill (SB) 2857, or the proposed Film Philippines Act.

SB 2857 proposes the creation of a Film Philippines Office (FPO) to lead the promotion and marketing of the country as a viable destination for the production of international films and TV programs based on a strategic and comprehensive plan.

"We've witnessed this in Mount Kiltepan in Sagada, which drew an influx of visitors after its breathtaking views were featured in ‘That Thing Called Tadhana.' Similarly, the natural beauty of Batanes, showcased in 'You're My Boss,' and the strawberry farms and majestic mountains of Benguet highlighted in 'Forevermore' have made these destinations crowd favorites. Even the sand dunes of Ilocos remain etched in the memory of film fans as the backdrop of cinematic classics like 'Panday' and 'Himala,'" Estrada stated in a news release.

He said the government should leverage streaming platforms and social media to showcase the country's stunning landscapes, seascapes, and heritage sites to global audiences.

"It's high time that we compete with the rest of the world as many countries are already offering attractive incentives in the form of tax relief and rebates, putting up modern infrastructure such as state-of-the-art studios and fully-equipped post-production facilities, and an overall film-friendly environment to investors," Estrada added.

The proposed bill provides cash rebates, multiple visa entries, and tax breaks to foreign film productions that choose the Philippines as their shooting locations. The FPO will also establish a one-stop shop to expedite action on incentives and applications for licenses, clearance, permits, and other requirements for local and foreign film and TV productions.

By creating a globally competitive environment for film production through incentives and logistical support, the proposed FPO aims to ensure a seamless production experience for investors. The measure is also expected to generate employment for workers in the tourism and creative industries.