ROBINSONS APPLIANCES AND LG BRING THE K-LIVING HALLYU HOME EXPERIENCE TO THE PHILIPPINES

Manila, Philippines – Robinsons Appliances, one of the country’s leading appliance retailers, has partnered with global technology leader LG Electronics to bring Filipinos closer to the Korean lifestyle with the “Hallyu Home” experience. The event, held recently, showcased how LG’s latest smart home solutions can transform everyday living with innovation, style, and functionality—capturing the spirit of the Hallyu wave that has taken the world by storm.

The K- Living Hallyu Home event welcomed content creators, lifestyle influencers, and media partners to an immersive showcase featuring LG’s newest home entertainment and appliance lineup. Guests experienced firsthand how LG products integrate seamlessly into modern homes, embodying the brand’s promise that Life’s Good.

Highlighting the event was the LG OLED Evo AI TV (C5 series), which impressed audiences with its self-lit pixel technology that delivers perfect blacks, true-to-life colors, and immersive viewing. With Dolby Vision and Dolby Atmos built-in, the OLED Evo AI TV brings the cinematic experience right into the living room. Powered by the α9 Gen 8 AI Processor, the TV automatically adjusts picture and sound quality, whether viewers are watching sports, dramas, or movies. Its AI Magic Remote also drew attention for its intuitive point-and-click navigation and AI voice command features.

“Our goal at Robinsons Appliances is to inspire Filipinos to create homes that reflect their lifestyle and aspirations,” said Ms. Donna San Luis, Marketing Manager- Robinsons Appliances. “Through our partnership with LG, we are excited to introduce smart solutions that not only make life more convenient but also elevate the way we live, connect, and enjoy our homes.”

LG Philippines also emphasized its commitment to providing innovations that resonate with Filipino households. Filipinos have embraced Korean culture with so much passion—whether through K-dramas, K-pop, or K-style. With LG’s cutting-edge technology, we aim to bring that same immersive Hallyu experience into every Filipino home, making daily living more enjoyable, more efficient, and truly world-class.”

In addition to product demonstrations, the event featured games, exclusive prizes, and freebies from sponsors Breeze, UFC Hong Kong Mixes, and Chinju Café. Guests also enjoyed a photo booth experience, encouraging them to share their moments on social media.

The event highlighted Robinsons Appliances’ commitment to providing Filipino consumers with access to world-class home technologies, while reinforcing LG’s position as a trusted

global brand for innovative electronics and appliances.

For updates, follow Robinsons Appliances on Facebook and TikTok (@RobinsonsAppliances) and Instagram (@RobAppliances). For LG, visit @LGGlobal on Facebook and @LGPhilippines on Instagram and TikTok.