In an exciting development for the hospitality industry, Swiss-Belhotel International (SBI) has announced its strategic expansion in the Philippines during a press conference held recently. Esteemed speakers at the event included Chairman and President Mr. Gavin Faull, Executive Vice President Mr. James Tam, Regional Director for Operations and Business Development Mr. Garry Garcia, and Regional Director for Sales and Marketing Ms. Linie Palacio.
The company, already a prominent player in the region, is thrilled to expand its footprint across key destinations in the Philippines. Swiss-Belhotel International has ambitious plans to establish more properties in Metro Manila, North Luzon, and the Visayas, further solidifying its presence in the country.
Why the Philippines?
When asked why Swiss-Belhotel International chose to expand in the Philippines, Mr. Gavin Faull highlighted the exceptional quality of Filipino hospitality. "We’ve seen firsthand how Filipino workers excel in customer care at our properties around the world. Their warmth, professionalism, and dedication to guest service make the Philippines a perfect market for expansion," Mr. Faull stated.
He emphasized that Filipino hospitality has not only been appreciated in Swiss-Belhotel’s operations globally but is also a defining feature of the properties already under management in the country. Valero Grand Suites by Swiss-Belhotel in Makati and Swiss-Belhotel Blulane in Binondo, Manila, have earned a reputation for providing excellent service, which Mr. Faull described as the hallmark of "Passion and Professionalism"—a standard that Swiss-Belhotel International is known for across its global portfolio.
The Opening of Swiss-Belinn Baguio
One of the highlights of the press conference was the announcement of the upcoming opening of Swiss-Belinn Baguio, which will cater to both business and leisure travelers. The new hotel is owned by the same group behind Swiss-Belhotel Blulane in Binondo, signaling their continued trust and satisfaction in Swiss-Belhotel's management and operational standards.
“Swiss-Belinn Baguio will reflect our commitment to providing guests with quality service and comfort, ensuring they enjoy their stay in the summer capital of the Philippines,” Ms. Linie Palacio said. She added that the hotel will serve as a hub for both tourists and professionals visiting the city, further diversifying the hospitality offerings in the area.
Further Expansion Across the Philippines
Swiss-Belhotel International's expansion strategy focuses on forming strong partnerships with local property owners and developers, ensuring a seamless blend of global hospitality standards and local market expertise. This approach has proven successful in the company’s existing properties and will serve as the foundation for future growth.
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