The 16th Worldmaster International Travel Mart (WITM)

Philippines-Vietnam marks a strategic milestone in the evolution of business-to-business tourism engagement in the region. As the global travel industry adapts to digital transformation, changing buyer behavior, and increased demand for verified partnerships, WITM positions itself as a platform built for relevance, resilience, and results.

Dr. Leilani Agana, Founder, Worldmaster International Travel Mart (WITM)

Tourism today requires more than exposure—it demands direct access, credible partnerships, and actionable market intelligence. In response, WITM has refined its focus on strict B2B networking, eliminating noise and prioritizing quality engagements between buyers and sellers. The platform emphasizes structured meetings, company presentations, and specialized sessions designed to support informed decision-making and measurable business outcomes.   

A key differentiator of WITM is its decentralized format. The 2026 edition will be held across Manila, Clark, and Tagaytay, reflecting the shift toward regional growth centers and expanding tourism infrastructure. Clark serves as the gateway to Central and Northern Luzon, while Tagaytay anchors the southern corridor. This multi-city approach allows global sellers to access a broader base of travel agents and operators—many of whom do not regularly travel to Metro Manila—thereby unlocking new and untapped markets.

WITM provides participants with a competitive advantage by bringing international suppliers directly to local buyers, reducing dependence on third-party aggregators and enabling direct rate negotiations. Face-to-face engagement allows businesses to verify partners, mitigate operational risk, and establish trust—critical factors in today’s highly competitive and fraud-conscious travel environment.

Beyond the three-day event, WITM delivers sustained value through a comprehensive post-event buyer database, enabling participants to build long-term sales pipelines and maintain year-round engagement. Direct conversations with local agents also provide immediate insight into current traveler preferences, offering a practical and accelerated entry point into the Philippine market.

Over the years, WITM has facilitated successful cross-border collaborations, including partnerships between Philippine travel agents and international sellers that resulted in increased bookings, tailored tourism experiences, and long-term commercial relationships.

Looking ahead, WITM aims to strengthen its position as a leading B2B tourism platform in Southeast Asia, committed to professional standards, global participation, and partnership-driven growth—bringing the world closer to the region’s travel industry, one meaningful connection at a time.