The Farm at San Benito Evolves Its Visual Identity, Rooted in Energy, Heritage, and Wellness

Lipa, Philippines – December 2025 — As The Farm at San Benito marks its anniversary this December, the award‑winning eco‑luxury wellness resort unveils its evolved visual identity: an artistic and spiritual homage the healing energy that flows through its lush sanctuary. This transformation marks a new chapter in the resort’s journey, one that reaffirms its brand promise: Nurturing Growth.

At the center of this evolution is The Farm’s iconic mango tree, a sacred landmark believed to rest at the convergence of two energy lines. For generations, the mango tree has been a place of intention‑setting, healing, and connection. Today, it becomes the visual and emotional anchor of the brand.

“More than a symbol—our Mango Tree is a living monument to Filipino heritage, natural vitality, and the transformative journeys our guests undertake. As we celebrate The Farm’s anniversary this December, this evolution honors our past while inviting guests to experience a renewed vision of wellness rooted in culture and global excellence,” said Rahul Chaudhary, Managing Director of CG Corp Global and CEO of CG Hospitality Holdings.

Before this evolution, The Farm’s original logo stood as a quiet emblem of healing and simplicity. Its understated design reflected the resort’s early mission: to offer sanctuary through nature, tradition, and care. That legacy remains the foundation upon which this new identity blossoms, now expressed with deeper intention and resonance.

The refreshed visual identity introduces two key elements:

• Brand Mark: Inspired by the mango tree’s leaves and fruits, the logo evokes gentle movement and organic grace. It also subtly incorporates the form of a peacock, one of The Farm’s most elegant residents, creating a seamless connection between the brand and its living landscape.

• Wordmark: The updated ‘THE FARM’ logotype features a refined crossbar in the letter ‘A’, echoing the natural arc of the mango tree’s branches. This detail reinforces the brand’s organic origins and its commitment to nature-inspired design.

Together, these elements form a cohesive identity that reflects The Farm’s integrated wellness ecosystem, where science, tradition, and nature converge to support holistic healing.

Beyond aesthetic, The Farm’s transformed identity speaks to a global audience of Intentional Pathfinders: wellness seekers, leisure travelers, families, and corporate teams who crave meaningful experiences rooted in authenticity and care. Whether it’s a candlelit ceremony beneath the mango tree or a digital detox in nature’s embrace, every moment at The Farm is designed to nourish the mind, body, and spirit.

Visit www.thefarmatsanbenito.com