Where Brilliance Shines: PMA Hosts the 44th Agora Awards on February 11, 2026

Manila, Philippines — The Philippine Marketing Association proudly announces the 44th Agora Awards, set to take place on February 11, 2026, at the Grand Ballroom of Winford Resort Manila, Sta. Cruz, Manila. As the country’s premier recognition program in marketing, the Agora Awards continues its long-standing legacy of honoring outstanding achievements, visionary leadership, and impactful strategies that shape the future of Filipino brands and businesses.

Now in its 44th year, this year’s ceremony embraces the theme “Luster: Glow of Greatness.” It is an inspired celebration of those whose creativity, strategic insight and execution deliver not just commercial success but long-lasting contributions to the industry and nation. “Luster” reflects the brilliance and distinction of marketing excellence, recognizing individuals and organizations whose work radiates influence, ingenuity, and measurable impact.

Showcasing the Pinnacle of Marketing and Leadership

The Agora Awards stand as a hallmark of credibility, insight, and prestige within the Philippine marketing community. Through a rigorous and evidence-based judging process, finalists and winners are selected based on demonstrated excellence in strategy, innovation, execution, and results. Categories span a wide range of disciplines, from enterprise-level achievements to individual leadership and advocacy, ensuring that truly exceptional work is celebrated across the spectrum of modern marketing.

A Night of Celebration and Inspiration

The 44th Agora Awards promises an unforgettable evening — a gala gathering of industry leaders, innovators, educators, and change-makers who exemplify the best of Filipino marketing. Attendees can expect not only the recognition of transformative work but also meaningful exchanges that further elevate the standards of strategic marketing practice in the Philippines. To know more about the Agora Awards, you may visit this link: https://www.facebook.com/AGORA.AWARDS