Where Modern Minimalism Meets the Sea

By Cesar Cruz Jr.

In Lian, Batangas—where the coastline curves into quiet sophistication—lies TANA Beach Villas, the town’s first and only luxury beachfront property as of this writing. It’s the kind of place that feels tailor-made for those who crave privacy, style, and sunsets straight out of a cinematic frame. Picture this: fine black sand underfoot, the sea humming in the background, and a villa so sleek even Bruce Wayne might claim it as his weekend hideout.

Owner Justin Tan didn’t set out to build a resort. He simply wanted a beach house for his parents, who cherished their seaside weekends. But what began as a private family retreat evolved into a bold vision—to introduce a new kind of luxury to Lian. With Rockwell Land developing nearby, this coastal town is fast emerging as Batangas’ next upscale destination. Today, TANA Beach Villas leads the way, drawing celebrities, expats, and city dwellers in search of space, serenity, and style.

Each villa embodies modern minimalism—clean lines, dark tones, brushed concrete, and adaptive lighting that shifts with your mood. The design resonates across generations: Gen X finds calm in its simplicity, Millennials connect with its contemporary flair, and Gen Z calls it pure “main character energy.” With capacity for only 40 to 50 guests, TANA turns privacy into its finest luxury.

Mr. Christian Guballa, Managing Director and Co-founder of Approche Hospitality Management; Mr. Allan Dollesin, Operations Manager, Tana Beach Villas and Mr. Justine Tan, Owner, Tana Beach Villas

Beyond its architecture, TANA Beach Villas delights in thoughtful details. The infinity pool melts into the horizon, capturing the rosy hues of Batangas’ sunsets. On the grounds, a turtle sanctuary thrives quietly—a gentle reminder of harmony between beauty and responsibility. Here, sustainability isn’t a catchphrase; it’s part of daily rhythm.

Then there’s Trese, the resort’s all-day dining venue where comfort meets flavor. Set right by the beach, every meal comes with sweeping views and a breeze that tempts you to linger. The menu celebrates Filipino and Chinese favorites—crispy shrimp, three-cup chicken, and hearty bulalo soup. As twilight settles, sip Trese’s signature sunset-hued cocktail, or greet the morning with Barako coffee, a good book, and the rhythm of waves as your soundtrack.

Behind the resort’s polish is Approche Hospitality Management (AHM), led by managing director and co-founder Christian Guballa, a seasoned hotelier with an instinct for people and places. With handpicked staff, personal touches, and a genuine respect for Filipino hospitality, every stay feels natural and warm. Operations Manager Allan Dollesin ensures every detail runs seamlessly.

For Justin Tan, TANA is proof that vision and execution can align beautifully. For travelers, it’s a reminder that world-class coastal luxury requires no passport—just a short drive south. The architecture is bold, the atmosphere cinematic, and the sunsets pure poetry.

This isn’t just another beach escape. It’s a state of mind—one that whispers, less noise, more meaning. TANA.