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AFFI's Dynamic Engagement at FL Asia 2023: Elevating Filipino Franchising onto the Global Stage


President of AFFI Jaypee Morales and VP for Partnership and Treasurer Angel Santos together with AFFI members

The Association of Filipino Franchisers Inc (AFFI) recently took part in the FL Asia 2023 event held in Singapore. This marks the second consecutive year that AFFI has participated in this prestigious event, which aims to provide its members with opportunities to expand globally and learn from best practices in the industry.


Mr. Jaypee Morales, the President of AFFI, expressed his enthusiasm for the event and highlighted its significance for the association and its members. Participating in FL Asia allows AFFI members to gain valuable insights and knowledge from industry leaders and experts. It also serves as a platform for networking and collaboration with other franchisers from around the world.

Mr. Jaypee Morales, President of AFFI


The event provides a unique opportunity for AFFI members to showcase their businesses and products to a global audience. It gives them the chance to promote and market their franchises to potential investors and customers from different countries. This exposure can be instrumental in expanding their businesses beyond the borders of the Philippines.

FL Asia 2023 focuses on sharing the latest trends, innovations, and strategies in the franchising industry. Attendees have the opportunity to attend seminars, workshops, and panel discussions conducted by renowned speakers and industry experts. These sessions cover a wide range of topics, including franchise development, marketing strategies, operational excellence, and international expansion.



By participating in FL Asia, AFFI aims to equip its members with the necessary tools and knowledge to thrive in the global franchising landscape. The event serves as a platform for learning, collaboration, and growth, enabling AFFI members to stay ahead of the curve and adapt to the ever-changing business environment.


The participation of AFFI in FL Asia 2023 highlights the association’s commitment to supporting its members in their quest for global expansion. By leveraging the insights gained from this event, AFFI members can enhance their businesses, establish international partnerships, and contribute to the growth of the franchising industry in the Philippines.


Overall, the participation of AFFI in FL Asia 2023 demonstrates their dedication to promoting the franchising sector in the Philippines and providing their members with opportunities to expand their businesses globally. Through events like these, AFFI continues to empower its members with the knowledge, resources, and connections necessary to thrive in the competitive world of franchising.

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