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Oh! Crop Wednesday: A Celebration of Adlai Rice and Culinary Delights



Oh! Crop, the number one Adlai rice brand in the Philippines, has been making waves in the local food scene with its nutty flavor and health benefits. Every Wednesday, the brand introduces new Adlai dishes to different restaurants in the country in an event called Oh! Crop Wednesday. And last Wednesday, it was held at The Gram Cafe Serendra, best known for its soufflé pancakes and great coffees.


The cafe was buzzing with excitement as guests eagerly awaited the unveiling of the special menu created for the event. The menu featured Adlai in every dish, showcasing the versatility and unique flavor profile of the grain.


The event was hosted by Freya Paulienne Suguitan at Gram Cafe Serendra. Chari Trinidad-Mendoza, CEO of Oh! Crop, gave a heartfelt opening speech, expressing her gratitude and support of the brand and emphasizing the importance of promoting healthy eating habits as well as recognizing local farmers from Gawad Kalinga.


The partnership between Oh! Crop and Gawad Kalinga is a shining example of how private organizations can work with social enterprises to make a meaningful impact on the lives of marginalized communities. With the provision of unmilled Adlai to farmers in Bukidnon, Arakan, North Cotabato, and soon to expand to Liliw, Laguna, this partnership will not only provide sustainable livelihood opportunities but also promote the consumption of healthy and locally grown crops.


Chari Mendoza's inspiring advocacy goes beyond simply providing a livelihood for farmers; it is about empowering them and promoting sustainable agriculture, ultimately leading to the betterment of the entire agricultural sector. Through their combined efforts, Oh! Crop and Gawad Kalinga are creating a ripple effect that will uplift communities and promote a healthier and more sustainable way of living for all Filipinos.


The event was made even more special by the attendance of Marvin Agustin, Filipino celebrity chef, and Jugs Jugeta of Itchy Worms, a popular Filipino band. Marvin Agustin showcased his culinary skills with his delectable Salmon Paella, which was a crowd favorite. Jugs serenaded the crowd with his music, adding to the festive atmosphere of the event.

The menu featured a variety of dishes that highlighted the flavor and texture of Adlai rice. The starter was a Summer Apple Salad with Tempura, which was a perfect mix of sweet and savory. The main course was the Salmon Truffle Aburi Don with Adlai Rice, a rich and flavorful dish that combined the umami taste of salmon with the nutty flavor of Adlai rice. The dish was a work of art, with its intricate presentation and delicate flavors.


The star of the menu was the Salmon Paella by Marvin Agustin, which was a feast for the senses. The dish was a symphony of flavors and textures, with the bold taste of the saffron and the tender pieces of salmon complementing the nutty flavor of Adlai rice. The dish was a hit with the guests, who couldn't get enough of its deliciousness.


For dessert, guests were treated to a unique take on a classic Filipino favorite – Ube Champorado and The Gram Cafe’s Special Soufflé Pancakes. The dish combined the sweet and earthy flavor of purple yam with the creamy goodness of Champorado, a traditional Filipino rice porridge. The pancakes were light and fluffy, and the combination of flavors was a delightful surprise.


Oh! Crop Wednesday at The Gram Cafe Serendra was a culinary adventure that showcased the unique flavor and versatility of Adlai rice. The event was a celebration of Filipino food and culture, and a testament to the creativity and culinary prowess of Filipino chefs. The success of the event only shows that Oh! Crop is more than just a brand of rice – it is a symbol of healthy living, community support, and culinary excellence.



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