SAMARITAINE, the rebirth of an icon

The long awaited reopening of the Samaritaine took place last month after 16 years of absence. Located in the beating heart of Paris, this emblematic store in Paris has been owned by LVMH since 2000. Graced with state-of-the-art architecture and exquisite historical features, the landmark has been gloriously reimagined, fusing original Art Nouveau and Art Deco details with contemporary newness, this iconic landmark with a large store space of 20,000 m² (215278 ft²) will become a must-visit destination for locals and travelers to indulge in what is quintessentially the Parisian experience.

"We welcome you to the store–one of the oldest in the capital–to discover a new Parisian experience with vibrant modernity driven by an inclusive, joyful, generous lifestyle that Parisians are known for and that tourists adore", Éléonore de Boysson President of DFS, Europe and Middle East.

"DFS designed Samaritaine’s rebirth, firmly anchored in its roots, by embodying the spi- rit of the founding couple, Ernest Cognacq and Marie-Louise Jaÿ, but with an eye resolutely turned towards the 21st century with exclusive concepts and an uninhibited way of mixing luxury and designers that befits our time. More than just a shopping center, we want Samaritaine to be a place of discovery, surprise and experience. A place where customers can witness the avant- garde of creation and taste the cuisine of a contemporary chef, treat themselves to a piece of luxury while enjoying an espresso prepared by an expert barista, discover artisanal designer jewels and relax in the spa, or meet young artists and discuss the surrounding architecture with a historical guide."