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Witness a touch of German innovation transforming homes in the Philippines!

Updated: Nov 20, 2023

By: Cesar Cruz Jr


Left to right: Mr. Ramon Antonio Medina, National Sales Director, Hafele Philippines Inc., Mr. Jack Uy, Chairman, Savers Group Holdings., Mr. Jansen Ivan Uy, General Manager, Savers Appliances Inc., Mr. Roland Poehlmann, Managing Director, Hafele Philippines Inc.

Germany's Häfele, a household name in furniture fittings and architectural hardware, has been enhancing Filipino homes for over two decades. With a vast product range of around 200,000 SKUs globally, Häfele's focus on quality, functionality, and durability has made it a trusted presence in the Philippines. Roland Poehlmann, the Managing Director for the past year, is on a mission to not just expand Häfele's reach in the Philippines but to redefine how Filipino homes experience quality and innovation.


Häfele's expansion in the Philippines is evident through the establishment of five nationwide offices, four warehouses, 15 showrooms, almost 400 outlets, and a workforce of nearly 300 professionals. Since 1992, Häfele has been the leading distributor of innovative architectural hardware, furniture fittings, and bathroom accessories in the Philippines, catering to various market segments.


"When I arrived a year ago, I was pleasantly surprised to see how strong our presence is in the local market. From our free-standing display areas, we immediately capture a wider market throughout B2B and B2C connections. This success has motivated Häfele to further expand our offerings by introducing home appliances, providing more income streams for the company and more opportunities for Filipino families to enjoy their homes," Poehlmann added.


Kitchen Solutions and Appliances

This year, Häfele proudly introduces its Kitchen Solutions and Appliances to the Philippine market, offering aesthetic and unique solutions to storage and advancements in food keeping, preparation, and cooking. Led by specialty brands such as La Cornue En France, BORA, and Bosch, Häfele has been elevating various residential developments in the country, adding sophistication, fun, and convenience.


"In the coming years, Häfele envisions a brighter future for its Philippine operation, given the continuous demand from the robust infrastructure industry. In 2022, we reported strong revenue, signaling our rebound from the pandemic. We are witnessing continuous development in various residential projects from top real estate developers, driving our sales, along with the presence of many more Filipino homes. We also aim to increase our outlets to around 700 by partnering with more local brands in the Philippines," Poehlmann mentioned.


In addition to operations, Häfele is also moving towards sustainable practices and product lines. The company will ramp up its solar roofing offering along with its goal of providing zinc and aluminum-based products for further efficiency and durability in customers' homes.

"We are committed to our tagline 'Häfele is Home' because we understand how Filipinos value their homes as much as their families. Our products are developed to cater to a wider market, maintaining Germany's standard of quality that fits every home in the world," Mr. Poehlmann concluded.


The Managing Director is bent on taking the company to the next level by fostering a culture of continuous improvement. Poehlmann's management style is characterized by openness and approachability.


For more details about Häfele Philippines, visit their official website here. Follow them on Social Media Sites (Facebook, Instagram, and Tiktok), and shop at their online stores (Shopee and Lazada).

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